Leveraging Social Media to Improve Brand Confidence – RISMedia


Every successful agent knows how important trust is in building and maintaining relationships that will support your career.

Trust can be the difference between brand obscurity and standing out from the competition when it comes to your social media marketing effort, so it’s essential that you take the time to inspire loyalty with your digital presence.

From implementing personal storytelling to delivering unique experiences to your followers, here are some strategies that will position you as a trustworthy online real estate professional.

Share your story.

As an agent, you should be familiar with storytelling and its importance in your social media and overall marketing strategy. Sure, you can share a story about an ad or a customer testimonial, but telling your story is just as important, if not more, when trying to build trust among your followers. The more people know about you and your brand, the more reason they have to be loyal when you approach them for a customer or for referrals.

Whatever your level of experience, share your personal and professional values. Explain why you got into the business and why you enjoy being a real estate agent. These approaches are essential for establishing a connection with your subscribers and potential customers.

Educate your followers.

People spend hours a day on social media because they want to learn from the experience. Some of the most popular content on all platforms tends to be aimed at teaching people something interesting.

As an agent, you have access to a wealth of data and information that you can use to your advantage in your social media posts. Quick videos and infographics, like those provided by ACESocial from RISMedia– are interesting options that will embellish your content offering and position you as a source of valuable information.

Offer an experience.

You can’t go wrong by providing your followers with an experience on your social media pages. Implementing polls and surveys can make users feel like they are a part of something important, while video tours and virtual open houses provide immersive experiences.

People also like to participate in activities, such as contests that encourage them to follow and use hashtags, to provide opportunities where they can earn something by sharing your page.

Whichever path you choose, keep in mind that the goal should be to promote interactions that keep people coming back and building awareness of you and your brand.

Feed interactions.

Speaking of interaction, part of developing familiarity with a brand is its visibility on social media. To do this you will need to interact with subscribers and non-subscribers where possible. Set up live videos and question-and-answer sessions where you can create a conversation around a topic of interest. Connect with people in the comments section and through your inbox.

While each of these tips can help build familiarity and trust among your social media followers, it’s up to you to keep it consistent. When looking to implement these practices into your social media strategy, make a commitment to execute them over an extended period, keeping your branding consistent.

Jordan Grice is the Associate Online Editor of RISMedia. Send him your real estate news by email at [email protected].


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