Elon Musk says Tesla will raise price of ‘FSD’ to $ 12,000 in US

A Tesla Model Y electric vehicle is on display in a showroom in the Miami Design District on October 21, 2021 in Miami, Florida.

Joe Raedle | Getty Images

Tesla CEO Elon Musk on Friday announced on Twitter that the company would increase the price of its premium driver assistance package, marketed as Full Self-Driving or FSD, from $ 10,000 to $ 12,000. $ January 17, for customers in the United States only.

In a series of messages on Twitter, where he has 69.2 million subscribers, Musk wrote, “The price of Tesla’s FSD rose to $ 12,000 on January 17. Just in the US. The price of FSD will increase as we get closer to the release of FSD production code. “

When asked by a follower about Tesla’s FSD subscription product (which currently costs $ 199 per month for most customers), Musk noted, “The price of the monthly subscription will increase when FSD is released. in large scale”. He also announced a new version of FSD Beta, an invitation-only program that offers more advanced features to certain drivers meeting Tesla’s qualifications.

Tesla does not disclose in its earnings reports exactly how many of its customers prepay for FSD or subscribe to FSD each quarter. It is therefore not clear to what extent a rise in prices in the United States could strengthen its margins in the future.

The company’s standard driver assistance package is marketed as Autopilot and comes standard with all of its new vehicles (the S, X, Y and 3 models).

Autopilot functionality includes, but is not limited to, Automatic Emergency Braking, Forward Collision Warning, Lane Keeping, and Adaptive Cruise Control, which basically match your car’s speed at that of surrounding traffic, according to Tesla’s website.

Tesla’s Fully Autonomous Driving Option, also known as FSD, is a premium package that includes autopilot functions and more sophisticated features such as automatic lane change, brake light recognition and “Smart invocation” which allows drivers to call their cars from a parking lot to pick them up, using their smartphone and the Tesla app as a remote control. Despite its name, today it does not allow cars to drive automatically without driver intervention.

Separately, there is also an FSD beta level, which includes even more advanced features.

Musk said in a tweet on Friday that a new version 10.9, updating the beta version of FSD, was nearing completion.

Only drivers who receive, buy or subscribe to FSD and receive high marks in a Tesla “safety score”, can access the beta version of FSD. Once they’re there, they can test unfinished features like “city streets autoguiding,” which Tesla says will eventually allow drivers to navigate residential and city streets, avoiding all obstacles. , without having to go alone.

The California Department of Motor Vehicles and the National Highway Traffic Safety Administration are studying different aspects of Tesla’s FSD development and technology.

Tesla told the two agencies that its technology was only a “level 2” system. As defined by the DMV, “Level 2 systems may improve safety or provide driver assistance, but are not able to drive or operate the vehicle without active physical control or human supervision.” .

But Musk has hinted that the company’s technology is more advanced than Level 2. In an interview published on Dec. 28, 2021, YouTuber Lex Fridman asked Musk, “When do you think Tesla will solve Level 4 FSD?” Musk replied: “It seems very likely that it will be next year” which is 2022.

Tesla has been promising self-driving cars since around 2016, but the company still hasn’t demonstrated the hands-free driving across the United States that Elon Musk says would be possible by the end of 2017.

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